Advertising products and services is the foundation of any business. You can’t expect increase in sales and profits without having an aggressive and functional advertising and sales strategy in place. This strategy also needs occasional review to evaluate its functionality and relevance. Customers’ feedback will also have to be taken into account when revising any advertising policy.
Nowadays, besides the conventional modes of advertising, direct and online marketing trends are also gaining recognition. In some sectors, the results are so remarkable that some products are available only directly from the sales personnel and web stores and not in normal consumer shops. This kind of campaigns is very effective, as they generally concentrate on specific articles, products or services. To learn more about this method, here is a brief discussion from Very Important Places, a website owned by freelance web developer and designer Adam Moore:
Target Specific Audience
Advertising and sales personnel call on the customer directly to talk about the products they are advertising. They gather information from the potential customers to gain their interest. Then, the customer can visit relevant websites and make a purchase. Alternatively, they can directly make a booking through the advertising staff or buy the products during the campaign itself, if they are available.
Sales personnel target customers who will be most interested in their products, making them able to affect the sales count immediately. Hence, this strategy can be very effective if the right customers are targeted. You can even test the appeal of your specific product range and get valuable feedback. This method can help the company produce products that will have more demand.
Save Money, Earn Profits
As advertising and sales are done by one set of professionals, the sales targets can be achieved on smaller and tighter marketing budget. Businesses will spend less money on both these aspects and increase profits. Sales personnel can maintain simple client records and practice well planned promotional devices which can vary depending on the customers.
While new clients can be added, old customers can also be kept happy with small, personalised gifts and other promotional offers. Customer relationships are easier to build, and this will improve customer loyalty, too. Once achieved, selling them new products and new ideas will become simpler, as there is already trust and faith built over a period.