“If people believe they share values with a company, they will stay loyal to the brand.” This is a quote from the CEO Starbucks, Howard Schulz.
A reputable advertising agency cites that branding is an integral part of the success of your company. That’s why it’s important to create a powerful and influential message that resonates with your target audience.
How do you create a message that connects with your audience?
What Do You Offer?
When people browse websites, they are looking for something, whether it is information or a product. They already know what they want; they are likely comparing quality, prices or certain features that will lead to their decision to buy. This is when branding message comes in; you need to tell your potential customers they must have or use your product or service.
Your offerings must respond to a need or a want; discuss the benefits of choosing you over the competition. Highlight the best features of your product and package it in a way that isn’t pushy. It helps to weave a story around the pitch you make to customers.
What Makes You Different?
Differentiation and positioning are two things that you must include in the branding and communications strategy. These may mean the difference between a person buying and using your offerings from those just passing by. Find a way to stand out through the message you convey to your audience. Are you an affordable brand or a luxury item that has a specific customer in mind? Are you a jack-of-all-trades or answer a certain need?
The Medium is the Message
The platform you use to send your brand message is just as important as the message itself. Social media provides you with several options on how to reach your audience. Choose the appropriate website at the right time to improve conversion rates.