Online retailers in the U.S. must focus more on their mobile strategies, as almost all Internet users will use mobile devices in the next three years, according to an eMarketer analysis.
The company said that there were 274.6 million Internet users in the previous year. More than 93% of them used a mobile device to go online. By 2021, the analysis showed that it would increase to 95.4%. For many online businesses, their revenue could increase if they initiate point-of-sale financing to their clients.
Importance of Mobile Traffic
More people use mobile devices to browse the Internet because it is more convenient than using a laptop or desktop computer. Retailers may turn casual browsing into potential sales if their websites are optimized for fast and easy checkout.
Point-of-sale (POS) finance is one way to do this. Not everyone has a credit or debit card, and even if they do, it may not cover some big purchases. Hence, most people will cancel their transaction if there are limited options for payment. Aside from lack of financing, there are many other deal breakers for potential clients, which could include site limitations.
According to Google, users will skip a website if it takes more than three seconds to load on their smartphone. Some users become annoyed with a requirement to create an account before checking out, which causes them to change their mind at the last minute.
Websites that look unsecured also pose a problem, particularly because of cyber-crimes. Big buttons is another simple feature you could add to your site. Remember that mobile users normally use their thumbs to click on links. It can be annoying to click on something small or accidentally press a wrong link, which would likely lead the person to give up on a purchase.