Just a few years ago, you could distinguish digital marketers from a crowd with their ties and suits. Well, things have changed a lot nowadays and focus is now on skills one possesses. As this field is dynamic, the service providers must walk with the time. Clients are looking for specific skills today and expect digital marketing specialists to have them.
Here are a few skills that a digital marketing professional should master in order to succeed in Michigan or anywhere else.
Content creation is a popular skill as seen from a recent survey, which showed that entry-level digital marketers who don’t have this skill have lower chances of getting employment. Since 2011, content creation has been a hit with businesses because the value of content is playing a significant role in gaining more profits.
Search engine optimization (SEO)
When Google emerged, outbound marketing died naturally. Today, every business is fighting for first page ranking on Google and other search engines. Consequently, SEO has become a critical skill for a digital marketer. Signs indicate that the demand for SEO will keep increasing for many years to come.
Basic HyperText Markup Language (HTML) and Cascading Style Sheets (CSS)
Graphic marketers can no longer leave these web page technologies to the “specialists”. A grasp of simple coding skills is now a core requirement for a digital marketer. How else will a marketer adjust landing pages according to client’s preferences? Waiting for a programmer can be a waste of precious time and the easiest way to lose a client. Organizations also prefer this skill because of cost savings.
Businesses are looking for ways to achieve first page ranking on search engines, but they want to do so in the most cost-effective manner. For a digital marketer, the only way to remain relevant is to develop these and other critical skills.